Ibiden Loves Earth. Say “No” to Plastic!
Reduce. Re-use. Recycle. We are often told of the concept of 3Rs to be applicable in practically every bit and piece of our daily activities. In this time and age when we are incessantly reminded of the ills and bad fate our mother earth had suffered in the hands of the not-so-responsible people, one can’t help but think of ways on how we can assure our next generations of a still habitable Earth, or at least the one that we still luckily enjoyed.
This author has thought of launching a project that would particularly address a way of life that Ibiden people have been used to. That of using plastic sando bags to store their street shoes, which as a matter of company policy, cannot be used nor brought inside building premises in observance ofcleanliness and maintenance of clean-room concept.
From the stacks of unusable old company uniforms ,a sando bag made of this clothing material was produced, at first, a prototype of some sort. Complete with embossed shout out “Ibiden loves earth” and “CSR becomes me” at the bottom. But dear me, the cost of labor to emboss or embroider could very well afford anyone a new cloth bag from the department stores. Drop this extravagant embroidery! After all, it will not pass budget approval.
So, from what initially started as a “kikay” cloth bag, now becomes a simple cloth bag that is washable, re-usable, and most of all, takes the place of plastic bags. Of course we knew better than asking “What ’s wrong with plastic?”. I should also know better than answering “It is non-biodegradable”. Let us just put it this way. Nobody wants to see sando plastic bags clogging drainage, clinging to roots of trees, immobilizing the free flow of rivers, sticking to the tip of the sucking hose of the excavators! What an eye sore!
Ibiden started this advocacy of loving earth through simple steps. Little as it may seem, but the 4,000 plastic bags that we can eliminate in circulation means contributing to the chance where the future generation will enjoy life on earth. Not of what remains of our carelessness.
